Introduction

When taking the subway in Tokyo, I was surprised when I saw that most people take their ce ll phone out before even taking their seat. It was a bizarre sight to see, enough to make me t hink that what I was viewing was not actually reality but some kind of virtual experience. Tha t’s when I came up with the idea of generations and screens. In other words, no matter what generation you look at, members of each one have a close relation with some kind of “scree n” or ”ecran”, and each generation builds a happy relation with those screens. The evolution of technology moves forward with the eras. For my parents’ era, it was TV. It was the comput er for our generation. And the current generation is glued to their iphone, right? Every gener ation is satisfied being connected to one of those “ecran”. Thus, they are protected by those screens. With that, I came up with the “Ecran Total” theme from the keywords “protection” an d “ecran”. It’s the name of a high-protection sunscreen in France. I thought that I might have been mes sing around too much by choosing a title like this, but I felt that it matched with the three mod els that I wanted to present, so I stuck with that title.

Lolo (Laurent Stephan)